Introduction
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Will.i.am found great success as a member of the Black Eyed Peas hip hop group. He does a lot of philanthropy, particularly in community development, but the reason he makes this list is his science advocacy. He held a robotics competition called "i.am.FIRST - Science is Rock and Roll" with Segway's Dean Kamen in 2011. He premiered a song "Reach for the Stars" by having the Mars rover Curiosity beam it to Earth as an MP3 file in 2012. More recently he's been trying to develop a TV show like American Idol but for young inventors and technology innovators. He says "We need creative people working with broadcasters, making smart content to inspire people to be geniuses."
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